Leads in.
Deals out.
Won, on purpose.
Move a lead to a deal and a deal to won on one funnel — with every drop-off, win reason and loss reason captured, and conversion rate broken out by owner and by source.
Lead Management · included in RayA lead is a hope.
A won deal is revenue.
Deal Conversion turns the gap between the two into a measured funnel — so you know exactly where deals stall, why they are lost, and which owner and source actually convert.
One click turns a qualified lead into a deal.
When a lead is ready, convert it to a deal without re-keying a single field — the contact, account, value and history carry over, and every stage change is stamped to an audit trail you can trust.
See exactly where deals leak.
Every stage of the journey is counted, so the drop from leads to qualified to deals to won is not a feeling — it is a number. Fix the stage that leaks, not the one that feels busy.
Every outcome carries a reason.
A deal cannot close as won or lost without a tagged reason — price, a competitor like Patel & Co, timing, no budget. The reasons feed coaching and sharpen win-probability scoring on the next deal.
Who converts, and from where.
Conversion rate is broken out by owner and by source, so you double down on the referral channel and the rep who actually closes — and route each lead to its next best action.
Questions, answered.
One click converts a qualified lead into a deal — the contact, account, value and full history carry over with no re-keying, and the stage change is written to the audit trail.
A live, stage-by-stage view of how many leads become qualified, then deals, then won — with the drop-off at each step shown as a number so you can see exactly where deals leak.
Yes — a deal cannot be closed as won or lost without a tagged reason (price, competitor, timing, no budget). Those reasons power loss analysis and coaching.
Yes. Conversion rate is broken out by owner, source and region, so you can compare reps fairly and double down on the channels that actually close.
Win and loss reasons feed win-probability scoring and next-best-action, and converted deals flow straight onto the visual pipeline board.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.