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Planogram & Image Recognition · platform extension

One shelf photo.
A full audit
in seconds.

The rep snaps the shelf; the AI counts your SKUs and facings, checks them against the planogram, and measures your share of shelf against every competitor on the rack — before they leave the store.

1 photo
Per shelf audit
Seconds
To a compliance score
SoS
Share of shelf, measured
Free demo · 7-day trial · No card
See a shelf audit
Send a sample shelf and we'll run the recognition — live in 48 hours.
Step 1 of 2 · takes 20 seconds
How big is your field team?
— Everything in Planogram

Stop trusting
a tick-box shelf audit.

Facing counts, planogram compliance and share of shelf — read from the photo by AI, not estimated by a rep in a hurry.

01 · Snap the shelf, AI reads it

The photo is the audit.

The rep frames the shelf and taps once. Image recognition finds every pack, reads the facings and maps them to your product catalogue — no manual checklist, no "looked fine to me", and a geo- and time-stamped photo on file.

  • One tap
  • Auto-detected
  • Geo + time stamp
  • Photo on record
Photo → auditStore · Big Bazaar, Pune
Rep snaps the shelf0:02
SKUs + facings detected0:05
Checked vs planogram0:06
Compliance scored + filedDONE
02 · SKU detection & facings

Every pack counted, not eyeballed.

The model identifies each SKU and how many facings it holds, flags out-of-stock gaps and misplaced packs, and compares the real shelf to the planogram you set — so a missed facing is caught on the visit, not at month-end.

  • Per-SKU facings
  • OOS gaps
  • Misplacement
  • vs planogram
Facings detected · this shelfPlanogram target vs actual
SKU-A 500g
12 / 12
SKU-B 1kg
6 / 8
SKU-C combo
3 / 6
Out of stock
2 gaps
Actual facings read from the photo
03 · Share of shelf

Your space vs theirs, measured.

The audit does not stop at your packs — it measures the whole rack, so you see your share of shelf against each competitor and how it moved since the last visit. Merchandising arguments backed by a photo, not a feeling.

  • Share of shelf
  • Competitor facings
  • Trend vs last visit
  • Photo-backed
Share of shelf · category38 facings on the rack
Our brand
47%
Competitor A
29%
Competitor B
16%
Others
8%
+6 pts share of shelf vs last visit
04 · Compliance score + trend

One number the field can be held to.

Every audit rolls up to a planogram-compliance score per store, per beat and per rep, trending over time — so a slipping outlet is visible on the dashboard long before it costs a secondary-sales dip.

  • Per store / beat / rep
  • Trend line
  • Dashboard roll-up
  • Early warning
Planogram compliancePune beat · this month
88% compliant, up 5 pts. Two outlets below 70% are flagged for a merchandising revisit.
  • 88% · +5 pts
  • 2 outlets flagged
  • Photo evidence
0
Photo per shelf audit
AI does the counting
0%
Planogram compliance
Measured, not guessed
0%
Share of shelf, tracked
Vs every competitor
0%
Audits photo-backed
Geo + time stamped
— FAQs

Questions, answered.

The rep takes one photo of the shelf. Image recognition detects every SKU and its facings, maps them to your catalogue, checks them against the planogram and scores compliance — in seconds, with the photo geo- and time-stamped on record.

Yes. The audit reads the whole rack, so you get share of shelf against each competitor and how it has moved since the last visit — merchandising evidence backed by the photo.

Out-of-stock gaps, misplaced packs, under-faced SKUs versus the planogram, and outlets whose compliance score is slipping — all surfaced on the visit and rolled up to the dashboard.

The model is trained to your product catalogue, so it recognises your packs and common competitor packs in the category; new SKUs are added as your range changes.

AI (SI) planogram and shelf audits sit in the Supply Chain module and are also available as a platform extension. We tune recognition to your catalogue and shelves on a short call.

Turn every shelf
into a measured audit.
— Trusted on the ground
Field teams at India's biggest names run on Kinematic.
Tata Steel
Shri Ram Sales
BMW Ventures
ByteBack
Spark & Ray
Rajkamal Jewellers
Bright Edge Edusystems
PASA
Aadinath Peripherals & Consumables
FMCG · Steel · Automotive · Real Estate — 200+ field executives deployed
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
Live in 48 hours. No commitment, no card required.
02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
s@kinematicapp.com
Direct line to the founder. Same-day response, always.
Book a demo
No commitment. We'll have you live in 48 hours.