The numbers that run
the sales floor.
Core dashboards every CRM should have on day one — leads by source, owner and stage, conversion rates and activity trends — with no setup and no spreadsheet exports.
Lead Management · included in RayRun the floor on
numbers, not gut feel.
Where leads come from, who is converting, what stage the pipeline sits in, and whether the team is active — the core dashboards, live from day one. For deeper cuts there is advanced lead analytics.
Know which channels fill the funnel.
Every lead carries its source, so the dashboard shows exactly where volume comes from — referral, website, field visits or inbound calls — and you fund the channels that actually fill the pipeline.
How much of the pipeline turns into revenue.
Lead-to-deal and deal-to-won conversion are tracked live and broken down by stage, source and owner. See where the funnel narrows most, and open advanced lead analytics for the deeper cohort view.
Is the team actually working the pipeline?
Calls, meetings and follow-ups are counted per rep and per team, so effort is visible, not assumed. A quiet week shows up as a dip, long before it shows up as a missed number.
A fair leaderboard, from real data.
Leads, deals and wins roll up by owner so managers coach from evidence — not from who speaks up loudest in the review. The leaderboard is built from the same data the reps work every day.
Questions, answered.
Leads by source, leads by owner and stage, lead-to-deal and deal-to-won conversion, and team activity — the core views every sales floor runs on, live with no setup.
No. The dashboards are populated from the leads, deals and activities your team already logs, so they are live on day one without any report-building or configuration.
Yes — every view can be sliced by owner, team, region, source and date range, so each manager sees the exact cut of the numbers they own.
Basic Analytics covers the core daily dashboards; advanced lead analytics adds deeper cohort analysis, attribution, custom reports and trend forecasting for teams that need more.
Yes. They read live from the CRM and refresh as leads, deals and activities change, so there are no stale spreadsheets or manual exports to maintain.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.