Not more charts —
the answers
behind them.
Funnel, cohort and source-attribution analytics built on your live CRM data. See exactly which stage leaks, which month's leads mature, and which source earns its spend — then act on it the same day, not at month-end.
Lead Management · AdvancedA dashboard that
answers a question.
This goes past the counts in basic analytics and the company-wide view in advanced analytics — straight to where leads leak, which cohorts mature and which source pays back.
See exactly where leads leak.
Every stage from new to won, with the conversion between each. The quoted-to-won step collapsing to 18% is not a vibe on a call — it is a number on the board, so you fix the stage that is actually losing deals.
How a month's leads age.
Group leads by the month they arrived and watch each cohort mature week by week. If October's leads are converting slower than September's at the same age, you catch the slowdown in week three, not at the quarter review.
Which source actually pays back.
Tie closed revenue back to where each lead came from — IndiaMART, field and referral, website forms, each campaign. The source with the most leads is rarely the one with the most rupees; now you can see the gap and re-spend.
A gap you see in week three.
Weight the open pipeline against the quarter target, split by source and stage, and the shortfall shows up early. Pairs with advanced analytics for the business-wide roll-up across modules.
Questions, answered.
Basic analytics gives you the counts — leads in, deals won. Advanced lead analytics answers why: where the funnel leaks, how each month's cohort matures, and which source actually earns its spend.
Every stage from new to won with the conversion rate between each, on live CRM data, so you can pinpoint the stage that is losing deals — for example a quoted-to-won step collapsing to 18%.
It groups leads by the month they arrived and tracks each cohort maturing week by week, so you can spot a slowing month early instead of discovering it at the quarter review.
It ties closed revenue back to where each lead originated — IndiaMART, field and referral, website forms, each campaign — so you see revenue per source, not just lead count, and can re-spend accordingly.
Yes. It pairs with advanced analytics for the business-wide roll-up across modules and builds on the counts in basic analytics, all on the same live CRM data with no exports.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.