What the shelf
actually looks like.
On every visit.
A photo-backed shelf and share-of-shelf audit the rep runs in the store — facings counted, out-of-stock gaps flagged, competitor space measured, and every claim backed by a time-stamped picture.
Supply Chain & DistributionA shelf audit that is really
a tick and a maybe.
Structured facings, out-of-stock gaps, competitor space and share of shelf — captured in the store and backed by a photo, not a tick-box.
A structured audit, not a checklist.
The rep runs a guided audit at the shelf — your SKUs, facings, placement and freshness — and snaps the rack. The entry is geo- and time-stamped, so it is clear it was done at the outlet, on the day, at the shelf.
Your space on the rack, counted.
Facings are recorded per SKU against the planogram target, and any gap or empty hook is flagged as out-of-stock on the visit — so an under-faced hero pack is fixed that day, not spotted at month-end.
Your space versus theirs.
The audit measures the whole category rack, so you see your share of shelf against each competitor and how it moved since the last visit — a merchandising argument backed by a photo, not a feeling. Add AI counting with the AI planogram audit.
One number the field is held to.
Every audit rolls into a shelf-health score per outlet, beat and rep, trending over time — so a slipping store surfaces on the dashboard with its photo, long before it shows up as a secondary-sales dip.
Questions, answered.
A guided, structured audit at the shelf — your SKUs, facings, placement and freshness, out-of-stock gaps, and competitor space — plus a geo- and time-stamped photo of the rack on every visit.
The audit records the whole category rack, so you get your share of shelf against each competitor and how it has moved since the last visit — all backed by the photo on file.
This is a rep-run structured audit with a photo. The AI planogram audit adds image recognition that counts SKUs and facings from the photo automatically and scores planogram compliance — the two work together.
Out-of-stock gaps, under-faced SKUs versus target, misplaced packs, and outlets whose shelf-health score is slipping — surfaced on the visit and rolled up to the dashboard with the photo as evidence.
Yes. The guided form is set to your SKU range, facing targets and planogram, so the score reflects your merchandising standard, not a generic checklist.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.