Plan the day,
down to the outlet.
Assign every rep the exact outlets to cover, sequence them into the shortest route, and watch plan-vs-actual coverage tick up through the day.
Field Force · included in SparkA route drawn on a map,
not guessed on the road.
Build each rep's journey plan the night before, optimise the sequence, and track coverage against it in real time — no more improvised beats.
Assign the outlets, not just a territory.
Pick the exact dealers, retailers or sites each rep must cover today and drop them onto the plan. Nothing is left to "whoever I pass" — the day is a named list, not a vague area.
Sequenced into the shortest drive.
The planner orders the stops to cut backtracking and traffic, then hands the rep a turn-by-turn sequence. 20 outlets become one clean loop instead of a zig-zag across the city.
Plan vs actual, as it happens.
Every real check-in ticks against the plan, so by noon you can see who is on-route, who skipped a stop and who went off-plan — long before the day is written off.
Coverage you can prove, weekly.
Roll the daily plans up into coverage %, missed-outlet lists and productive-call rates per rep and city — the numbers that tell you a route is working, not just busy.
Questions, answered.
A territory says where a rep works; a route plan says which exact outlets they will cover today, in what order. You assign named dealers or sites per rep per day, so the day is a checklist, not a vague area to wander.
Yes. The planner geocodes the assigned stops and sequences them into the shortest, least-backtracking loop, accounting for traffic, then pushes a turn-by-turn route to the rep — typically cutting travel distance by around a third.
Plan-vs-actual compares each real check-in against the planned stops in real time. By midday you can see on-route %, who skipped a stop and who went off-plan, with alerts to the manager — no end-of-day surprises.
Yes. Daily plans roll up into weekly coverage %, missed-outlet lists and productive-call rates per rep and per city, and the same filters feed CSV export so the report matches the dashboard.
Yes. Route plans handle the day-to-day sequence while beat plans (PJP) set the repeating weekly cycle; together they keep both the rhythm and the daily drive optimised.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.