Same beat,
every cycle.
Lay out permanent journey plans — which beat a rep works on which day — on daily, weekly or monthly cycles, then measure how faithfully they are followed.
Field Force · included in SparkRetail coverage that repeats,
not restarts every week.
Permanent journey plans fix the rhythm — Pune West on Monday, Kolhapur on Thursday — and beat adherence tells you whether the rhythm is holding.
Fix the weekly rhythm once.
Assign each weekday a beat per rep — Pune West on Monday, Hadapsar on Tuesday — and the cycle repeats automatically, so every outlet gets a scheduled visit without replanning each week.
The right outlet, the right number of times.
Set each outlet's visit frequency — A-class dealers weekly, C-class fortnightly — and the PJP spreads them across the cycle so no one is over- or under-serviced.
Beat adherence, measured honestly.
Adherence compares the beat a rep actually worked against the PJP for that day. A rep who covered Kothrud instead of Kondhwa scores low even if they were busy — because the plan is the plan.
A full cycle, accounted for.
At month-end, see planned vs actual visits, beat skips and new-outlet additions per beat — the coverage proof that keeps distributors and principals confident in the numbers.
Questions, answered.
A PJP (permanent journey plan) is the repeating beat cycle — which beat a rep works on each day of the week or month. A route plan optimises the stops within a single day. The PJP sets the rhythm; the route plan sequences the drive.
Yes. You can build daily, weekly or monthly PJP cycles, and each outlet carries its own visit frequency — for example A-class dealers weekly, C-class monthly — which the cycle spreads so nothing is over- or under-serviced.
Adherence compares the beat a rep actually worked against the beat the PJP assigned for that day. Working a different beat scores low even if the rep was active, because adherence measures the plan, not just busyness — with daily scores and drift alerts per rep and city.
Yes. Reps add new outlets during a beat and they fold into the cycle, and the month-end rollup reports new-outlet additions alongside planned-vs-actual visits and beat skips per beat.
Yes — repeatable retail coverage is exactly what PJP is built for. FMCG and distribution teams use it to guarantee each outlet is visited on frequency and to prove coverage to principals and distributors.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.